Research Areas
Marketing & Strategy Research Unit
Overview
The unit is a forum for the exchange of ideas and a focus for research activities in marketing and strategy. The shared MSRU research vision for the unit is Managing for the Future. The aims are to extend theory and to inform managerial practice through a range of projects spanning the following three main themes: socially responsible management, managing across borders and management practice. In addition there are three emerging sub-themes: managing customers, managing complexity, managing services. Unit members contribute to theoretical debates and managerial practice, disseminating research findings internationally through refereed journals and books, and by presenting work at international conferences and special interest group events. Research is particularly strong in the areas of international strategy, marketing strategy and targeting, social marketing and ethics, and managing customers/consumer behaviour. The unit's social marketing research is supported by a partnership with the Institute for Social Marketing in conjunction with the University of Stirling.
Head of unit Professor Susan Segal-Horn (The Open University Business School)Co Head of unit Professor Sally Dibb (The Open University Business School)
Members
Dr Haider Ali (The Open University Business School)Dr Dev K (Roshan) Boojihawon (The Open University Business School)
Dr Ysanne Carlisle (The Open University Business School)
Dr Marylyn Carrigan (The Open University Business School)
Dr Jun Chen (The Open University Business School)
Dr Fiona Ellis-Chadwick (The Open University Business School)
Ross Gordon (The Open University Business School)
Dr Fiona Harris (The Open University Business School)
Professor Gerard Hastings (The Open University Business School)
Dr Matthew Hinton (The Open University Business School)
Dr Andrew Lindridge (The Open University Business School)
Dr Geoff Mallory (The Open University Business School)
Maureen Meadows (The Open University Business School)
Dr Terry O'Sullivan (The Open University Business School)
Dr Anne Smith (The Open University Business School)
Dr Howard Viney (The Open University Business School)
Dr Alexis Wright (The Open University Business School)
Associate Members
Martin Friel (The Open University Business School)Visiting Academics
Dr Nurdilek Dalziel (Visiting Research Fellow)Ken Littlewood (Visiting Senior Teaching Fellow)
Dr Raymond Lowry (Visiting Senior Research Fellow)
Dr Brian Smith (Visiting Research Fellow)
Research Students
Gill Brereton (The Open University Business School)Sue Davies (The Open University Business School)
Tom Farrell (The Open University Business School)
Guangyu Freear (The Open University Business School)
Frances Gunn (The Open University Business School)
David Holliman (The Open University Business School)
Aster Mekonnen (The Open University Business School)
Yan Tao (The Open University Business School)
Rohini Vijaygopal (The Open University Business School)
Ting Wu (The Open University Business School)
